By adapting your packaging to provide single-serving portions, you may be able to successfully target millennials. In addition, you can also cater to those who wish to sample a large variety of products!
Consider the French wine brand, “Le Froglet,” which is available in Rosé, Shiraz and Chardonnay.
The brand uses these single-serving Tulip wine glasses which come with its own peal-off foil lid. These glasses have become a popular choice for those seeking convenience as they’re perfect for all types of outdoor and indoor occasions. Moreover, the single-serving portions help meet the needs of those seeking a healthier and waste-conscious lifestyle. Convenience of packaged goods
In terms of its design, the Tulip is successful in portraying the wines through simple, transparent packaging. Unlike traditional wine bottles, single-use wine glasses are lightweight, don’t require glass bottles and can help you to achieve lower shipping costs as well!
Features such as resealable closures are essential to convenience packaging! There’s a greater demand from consumers for resealable pouches in order to help keep foods fresh while they’re on-the-go.
Consequently, it’s important to consider whether opting for resealable closures will benefit your consumers! Instead of having to rip open a pouch and spend time locating an elastic band or bag clip, resealable closures can help to save time and ensure maximum freshness!
An example of a popular chip brand which successfully applies this concept within its packaging is Pringles. All of their chips are packaged in a corrugated tube with a plastic lid.
Shape is another major factor to consider. More businesses are opting for flexible packaging options such as stand up pouches because features such as spouts, zip locks and resealable seals can easily be incorporated in the packaging design.
Moreover, flexible packaging can be cost-effective, innovative, light weight and eco-friendly too! The cost of manufacturing flexible packaging is lower than more traditional packaging, partly because it requires less materials.
