League of Legends has been letting players buy champions for a long time now. You can purchase them with currency you earned through playtime, or, alternatively, with real money. It’s not inherently problematic because without too much effort you can easily buy a few dozen champs.
You’ll have to do a bit of grinding to get all of them, but you can collect a decent amount of champions without pulling out your debit card. The fact that the game doesn’t cost anything makes this a perfect business model for consumers.
An even more extreme example of this is Hearthstone. Almost nothing in Hearthstone requires money. Other than a few alternate character arts, literally everything can be bought with in game gold. In theory, the model is perfect for consumers. You can play a lot and earn the items, or you can drop a few dollars to accelerate the process.
The issues start to emerge when there are in-game items that can only be bought with real money. Cosmetics? Not an issue. But if these items give an in-game advantage, that’s when we start to have major problems.
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